Job Overview
The Assistant Athletic Director of Name, Image, and Likeness (NIL) at DU will be responsible for leading and executing comprehensive strategies related to all NIL/revenue sharing activities, with a strong focus on fostering authentic NIL/revenue sharing opportunities, cultivating brand partnerships, and managing NIL/revenue sharing related contracts.
Essential Functions:
- Responsible for developing and executing strategies for all NIL/revenue sharing activities.
- Coordinate NIL efforts to provide student-athletes, coaches, staff, external stakeholders, and prospective student-athletes with the necessary tools, education, and support to maximize NIL opportunities.
- Maintain consistent communication with student-athletes, coaches, and staff regarding opportunities and best practices in NIL/revenue sharing, including but not limited to: corporate partnerships; outside representation; group licensing; brand building; financial literacy; and contract due diligence.
- Serve as the liaison on NIL/revenue sharing related matters between all relevant university stakeholders.
- Oversee the implementation and regular review of university NIL/revenue sharing policies and procedures.
- Assist with the tracking and monitoring of NIL/revenue sharing while ensuring compliance with DU, state, federal, and NCAA NIL rules and regulations.
- Develop and implement educational programming surrounding NIL.
- Knowledge of NIL/revenue sharing best practices in the areas of: brand management, authentic NIL, business development and contract terminology.
- Ability to interact effectively as a member of a team and work collaboratively with coaches, staff, student-athletes and constituents.
- Knowledge and understanding of the NCAA rules and regulations regarding NIL compliance issues.
- Project management skills demonstrating strong conceptual and analytical skills, planning abilities, and sound judgment.
- Use consultative skills with an ability to ask guiding questions that lead to best practices for data analysis and actionable follow-through.
- Prioritize and handle multiple, complex, demanding projects simultaneously.
- Excellent oral and written communication skills, including the ability to communicate issues effectively with administrators, campus and community partners and to explain technical concepts in non-technical terms to stakeholders.
Company Info
