Stanford University
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Description
The Stanford University Department of Athletics, Physical Education and Recreation (DAPER) is currently accepting applications for an Assistant Athletics Director, Digital Strategy. Reporting to the Associate Athletics Director, Marketing, this position will lead and manage the Digital Strategy staff, creating and executing a bold vision for an innovative consumer digital experience and digital brand advancement, rooted in strategic direction, authentic brand activation and deep fanbase understanding.
Essential Job Functions:
- Provide strategic leadership and management of the Digital Strategy team, including goal-setting, timely feedback, product education, and talent development.
- Showcase the Stanford Athletics brand and its 36 varsity programs by working in conjunction with various units in the department and university to maximize engagement, increase traffic, and drive revenue on digital platforms.
- Manage and leverage University department partnerships to enhance and widen Athletics reach and brand advancement efforts.
- Serve as the primary point of contact with contractors/vendors/consultants/partners for digital tools and development.
- Own digital development efforts with a focus on UX/UI and search engine optimization.
- Lead the collaborative content strategy development with Director, Creative Video and Associate Athletics Director, Marketing, for creative video and graphic design assets produced for all social media platforms, including promotional, highlight and recruiting creative.
- Consistently communicate with coaches and other varsity program staff, understanding individual program needs and circumstances while setting digital support expectations in adherence to the overall content strategy.
- Facilitate the planning, activation and tracking of sponsored digital content inventory and messaging.
Qualifications:
- Bachelor's degree in related field.
- Minimum 3-4 years of experience managing and executing digital strategy for a brand, with demonstrated experience in providing strategic leadership, setting expectations, and contributing to the overall digital output.
- 5-6 years of relevant digital media experience or equivalent combination of education and relevant experience.
- Comfortability with tight deadlines and the ability to answer to multiple constituents and prioritize projects, including working on multiple projects simultaneously.
- Self-motivated individual who takes initiative on new projects, and proactively identifies new opportunities.
- Anticipates and/or responds effectively to changing industry and cultural trends, welcomes fresh perspectives, and learns from past mistakes to adjust accordingly.
- Ability to incorporate feedback to improve digital content and adapt to shifting priorities.