Western Michigan University
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Description
Responsible for all creative video projects and production efforts for the athletic department. This position will oversee the idea development, creation, and production of all video and digital content, including live streams, social media and video board content. This position will be responsible for the creating, shooting, producing, directing, and editing video content to represent and grow the Bronco Athletics brand.
Major Duties:
- Oversees all creative media initiatives for the athletic department. Provide guidance to members of the creative team to create engaging video content for social media, live streams, and in-venue displays,
- Creates high-quality, compelling videos to expand the Bronco Athletics Brand. Responsible for the creative and visual storytelling direction for all video projects, including but not limited to intro videos, commercials, videoboard, live streams, highlight videos and more.
- Partners with other members of the external team (marketing, strategic communications, and sponsorship) to meet the goals of the department while creating high-quality videos and other content.
- Develops content calendars and plans for athletic related media, including but not limited to press conferences, live streams, and social media content. Creates stories and content for all live stream events.
- Determines appropriate budget allocations of chosen initiatives. Assists with contracts, equipment purchases and software purchases.
Qualifications:
- Bachelor’s degree in related field from an accredited institution.
- Two years’ relevant experience.
- Experience working live sporting event broadcast, video production, or content creation.
- Knowledge of the broadcast process, including understanding of cabling, broadcast audio, camera operation, replay devices, broadcast switchers, and computer-generated graphics.
- Experience with electronic news gathering cameras and non-linear video editing software.
- Proficient with word processing, spreadsheets, and social media platforms.