Assistant Athletic Director for Community Engagement and Marketing

Binghamton University, a NCAA Division I institution and member of the America East Conference, is seeking an Assistant Athletic Director for Community Engagement and Marketing. This position will focus on the community engagement and marketing of all 21 of Binghamton University's Division I sports teams.

Duties include

• Oversee community engagement strategy and plans to promote the Binghamton Bearcats brand in the local and regional markets.
• Create new fan development strategies and execute plans in the local market through partnerships, community outreach and engagement in support of reaching ticket sales goals.
• Work with civic and youth groups to conduct special promotional day/nights at Binghamton Athletic events.
• Lead grassroots marketing and activation efforts for Binghamton Athletics. Foster community relations and build mutually beneficial relationships with key stakeholders and local media.
• Manage the Baxter mascot program including maintaining schedule of appearances (campus and community), recruit and train students to portray Baxter and facilitate all payroll for students who portray Baxter.
• Oversee and manage the Jr. Bearcat Club (or its future equivalent), including increasing membership and developing activities for members.
• Work closely with Athletic Communications and Marketing teams in producing content related to community outreach and engagement.

Requirements:

• Bachelor's degree.
• At least 2 years of experience in marketing within an intercollegiate athletics department or professional sports organization.
• Willingness and ability at times to work non-standard schedule, including evenings and weekends related to events and competition schedules.