Assistant Athletic Director for Marketing & Fan Engagement

Reporting to the Senior Associate AD for External Operations, this position will primarily focus on game day experience and fan engagement along with brand awareness to increase overall athletics attendance and revenue generation. In addition to increased attendance, this person will creatively foster a first-class game-day experience in the revenue sports to ensure repeat attendance, new donors and new revenue.

Duties and Tasks:

• Lead the overall marketing plan for LR Athletics with an emphasis on developing a comprehensive marketing plan for football and basketball then fulfilling the plan.
• Create a dynamic and interactive game-day environment for football and basketball that appeals to all ages and increases the likelihood of return trips for guests and visitors.
• Develop a plan to increase engagement and brand awareness in the broader unifour area that includes increased visible branding, wider market reach, and new and improved partnerships.
• Build partnerships with local government leaders, youth leagues, schools, senior care facilities, businesses, and other area organizations. These partnerships should include more LR signage, group ticket promotions, and other mutually beneficial partnerships that can be capitalized on financially.

Knowledge, Skills, and Abilities:

• Bachelor’s Degree Required.
• Excellent written and oral communication skills.
• Proficient knowledge of sound equipment.
• Experience working in a collegiate or professional sports marketing department required.
• Experience with Adobe Creative Suite graphics.
• Ability to work nights and weekends.