Assistant Director, Athletics Digital Marketing

Essential Functions:

• Assists in the development and execution of strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication with direction from supervisor.
• Creates and distributes emails to fans, season ticket holders, students, donors, and alumni, using a marketing automation platform.
• Assists in the development and execution of marketing automation campaigns that generate ancillary revenue and enhance the customer journey.
• Plans and executes digital marketing campaigns, including but not limited to all lead generation, display, retargeting, billboard, TV, Over-the-top (OTT) and social media advertising strategies.
• Works with creative staff to curate content for use on athletics emails, web pages, and digital campaigns that enhances the profile of Auburn Athletics and invites readers to act.
• Assists in the design and execution of web pages to promote marketing and sales objectives and enhance customer experience.

Skills and Abilities:

• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituents in a diverse community.
• Proven expertise in communications including writing, proofreading, and editing skills.
• Extensive computer skills in both Windows and Mac environments.
• Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using email packages, WebEx, and the Internet.
• Working knowledge of Adobe Creative Suite {Photoshop, lnDesign, Illustrator).
• Excellent organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented.
• Ability to set and meet deadlines.
• Ability to solve problems associated with development-related communications and initiatives.