Assistant or Associate Athletic Director – Marketing & Fan Experience

This position develops and executes marketing plans for athletics’ products and teams. This position coordinates communication through social media and traditional media as well as oversees game day staff; manages advertising and promotion budgets; and manages marketing content for website and social media.

Examples of Work Performed:

• Develops and executes marketing plans for sports.
• Researches target audiences and develops strategies for each product or sport.
• Serves as a liaison with rights holder for sponsorship activation.
• Assists in developing sales plans for tickets and fundraising.
• Oversees in-venue video board content strategy and execution.
• Oversees spirit squad programs which include cheer, dance and mascot, and generates interest and awareness of the squads.
• Assists in the recruitment of the cheer and dance squads.
• Directs marketing communications team and game day staff.

Education/Experience:

• Education: Bachelor's Degree from an accredited college or university in a related field.
• Experience: Two (2) years experience in Athletic Administration or related field.
  Substitution Statement: Related experience may be substituted for education, on a basis set forth and approved by the Department of Human Resources.