Associate Athletic Director for External Relations

The Associate Athletics Director for Athletics for External Relations serves as a member of the Athletic Department’s leadership team committed to educational and competitive excellence.

Essential Duties:

• Oversee and lead in game marketing and promotions, leveraging La Salle Spirit, Corporate partners, and other external constituents to deliver a professional fan experience.
• Oversee La Salle Student Marketing Coordinator, to increase student attendance at home events, with a high emphasis on men’s and women’s basketball.
• Develop and implement marketing strategies to increase attendance, ticket revenue and exposure of athletic events.
• Support and Grow Name, Image, and Likeness efforts – through marketing and promotion of Student-Athlete NIL opportunities, in partnership with the Explorers United, Advancement, Corporate Partners, and other external constituents
• Grow Ticket Sales Revenue – In partnership with the COO, Ticket Sales Manager, Advancement and Director of Athletics, oversee development of ticket sales and operational strategies to develop and maintain ticket holder relationships. Ensure integration of ticket campaigns with marketing and strategic communications efforts to increase ticket sales and game day attendance while meeting revenue goals.
• Grow Corporate Partnership Revenue – Acting as a liaison with Corporate Partnership Unit, developing strategies targeting local, regional and national businesses.

QUALIFICATIONS:

• Bachelor’s degree.
• Minimum of 5 years of experience as a public relations practitioner.
• Knowledge and experience in NCAA rules and compliance is required.
• Knowledge of and commitment to the mission of La Salle University.