Associate Athletics Director – Fan Engagement

The Associate Athletic Director of Fan Engagement will provide leadership for fan/community engagement, marketing, and game day experience to help drive revenue and fan/student attendance through the development and implementation of an innovative and strategic fan engagement and marketing strategy.

Core Responsibilities:

• Day-to-day oversight of the Marketing and Fan Engagement Department.
• Enhances and manages athletics department fan engagement opportunities on game days including pregame activities, the in-game environment/atmosphere, and other programming and strategies that result in extraordinary experiences for fans.
• Responsible for creating and implementing an aggressive marketing and promotion plan with an emphasis on increased revenue, fan attendance, and game experience, including increasing awareness and attendance, engaging students, and enhancing customer experience.
• Responsible for coordinating all special events, including Let's Go 210 Day, Hispanic Heritage Games, etc.
• Collaborates with Assistant AD for Creative Services to develop compelling and engaging video board content.
• Collaborates with campus and external partners to achieve the goals of increasing fan engagement, revenue generation, and brand/program exposure. Serves as liaison with the UTSA Spirit of San Antonio Band and serves as a representative on the Marketing Advisory Board. Responsible for developing relationships with UTSA Student Affairs, Student Organizations, Greek Life, etc., to increase student attendance at games.

Qualifications:

• Bachelor's degree from an accredited institution.
• Three (3) years of relevant work experience in collegiate athletics or professional sports and direct marketing, fan engagement, communications, branding, and storytelling concepts, principles, procedures, and techniques for a Division 1 Athletic Department.
• Experience hiring, training, and managing staff.
• Experience managing projects from ideation through execution.
• Excellent verbal and written communication skills and highly developed interpersonal interaction skills including the ability to exchange and interpret information to influence others.
• Established a history of directing multiple external units and revenue generation.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Ability to create a budget, manage expenses, and negotiate vendor and personnel contracts.