St. Cloud State University
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Description
The Associate Athletics Director for External Operations is responsible for the overall leadership and supervision of external operations, with special emphasis placed on the integration of athletics communication, marketing and promotions, ticketing, and overall brand development.
Responsibilities:
- Work with external operations team to develop, organize, and implement sport-specific marketing plans.
- Explore cross-marketing opportunities within external operations for outreach related to campus recreation.
- Coordinate all areas of game day operations to ensure quality of events.
- Assist with in-game planning and promotions.
- Work closely with sport facilities team on scheduling, development and execution of athletics events.
Qualifications:
- Bachelor’s degree with five years of demonstrated progressive experience in intercollegiate athletics in areas such as coaching, marketing, media, event management, including understanding of integrated approach to brand management.
- Strong background in external relations, including the ability to develop creative marketing plans, integrate communication and promotions with University and Department initiatives, and enhance the SCSU Athletics experience for student-athletes, fans, and alumni.
- Ability to communicate plans in a timely fashion and ensure implementation in collaboration with coaches, ticketing, creative services, media relations, development staff, and campus partners to enhance athletics exposure and game experience.