Associate Athletics Director – Marketing & Fan Engagement

The Associate Athletic Director for Marketing & Fan Engagement is responsible for promoting and enhancing the image of the Texas State Department of Athletics throughout the local, regional, state and national level., The position will increase visibility of the program through all available means in today’s widely diverse media outlets.

Job Duties:

• Oversee and direct game presentation efforts including development and execution of game presentation, video board operations, and in-game promotions.
• Coordinate the department’s main digital channels including social media, email, and SMS.
• Manage the marketing staff, fan engagement team, student support organization and the department’s kids club.
• Work collaboratively with other external offices to achieve department goals and outcomes including Communications, Tickets, Broadcast, Creative Content offices and the department’s sponsorship office operated by Learfield.

Qualifications:

• Previous experience in intercollegiate athletics or sports organization equivalent.
• Knowledge of applied marketing strategies.
• Knowledge of applied fan engagement and promotional strategies.
• Experience with game presentation, entertainment and coordination (i.e. football).
• Experience managing digital/social media channels to advance brand affinity.
• Skill in establishing rapport with internal and external constituents.
• Demonstrated ability to work in collaborative team environment.