Associate Director – Athletics (Strategic Communications)

This is a managerial position responsible for directing communication efforts involving student-athletes, coaches, staff, and the athletic department. Responsible for increasing the exposure and awareness of the athletics department and university.

Essential Job Functions:

• Plans and directs athletics communications efforts including, but not limited to, news releases, features, photography, statistics, press box/game day operations, and publications, as well as serves as the department’s primary media liaison.
• Directs the creation of compelling content and executes strategic communications to share the message of the athletics department through innovative methods.
• Executes the department’s content strategy, including but not limited to social media, video, website, and public relations.
• Assists with the development of the comprehensive athletics marketing plan.
• Serves as liaison to the University Marketing Communications and Mass Communication.
• Submits all external awards for student-athletes, coaches, and staff.

Knowledge, Skills, and Abilities:

• Knowledge of, or ability to learn, policies, procedures, and guidelines established by the conference and the NCAA.
• Knowledge of applicable strategies for communications in marketing and branding intercollegiate athletics.
• Knowledge of professional standards and trends related to area of responsibility.
• Skill in using computer applications including spreadsheet, database, word processing, desktop publishing, and website content management software.
• Organizational skills in managing projects simultaneously while maintaining a satisfactory work product.
• Ability to communicate effectively in both oral and written form.
• Ability to set priorities and complete assignments on time.