Associate Director, Social Media, Sports

What You'll Do:

• Develop and execute multi-platform social strategies for both new and existing podcasts that go beyond show clips. Create franchises leveraging both in-show and show-adjacent content to engage and grow audiences.
• Collaborate on the creative vision and strategies for new shows on social. Build audience profiles, develop voice/tone, create a content roadmap and audience engagement strategy, and work with talent, show producers, social strategists, and creatives to build a successful show brand from scratch.
• Hire, lead, and mentor a team of social strategists and creatives, fostering a culture of creativity, innovation, and collaboration that raises the bar on content creation. Build a clear department vision, set team and individual goals, and lead the department to deliver on objectives.
• Partner closely with the sales teams to seamlessly integrate brand partnerships and sponsorship elements into social content. Develop new and innovative new revenue strategies leveraging both talent and show social channels.
• Build strong, collaborative relationships with high-profile talent, helping them optimize their social presence to grow their individual and show brands. Understand how to leverage their existing followings to organically create new franchises.
• Continuously identify opportunities to improve workflows and efficiency. Develop and implement new processes that increase productivity and drive results across all channels.

Who You Are:

• 10+ years of experience leading social media and digital content strategy, preferably across large-scale brands leveraging high-profile talent. Proven track record of innovation, creative content development, and strong audience growth.
• 5+ years team management experience, demonstrating strong leadership skills and the ability to set clear goals, prioritize projects, and push teams to perform at a high level.
• A strong passion for and deep knowledge of the sports, entertainment, and media landscapes both domestically and globally.
• Expert-level understanding of social media platforms (Instagram, TikTok, YouTube, Twitter/X, Facebook), their algorithms, and how content plays differently on each.
• Ability to bring creative ideas to life, from concept to execution. Experience with motion and still graphics, video production, and designing social-first content that drives engagement. Experience working with external agencies is preferred.
• Strong analytical skills mixed with creative intuition, leveraging internal and external data to measure performance, drive content decisions, and inform future strategies or adjustments.
• Understanding of the podcasting and long-form content landscape, ability to translate longform video content into engaging social content that generates interest and engagement.