University of California Santa Cruz
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Description
The Director of Athletic Communications will strategically promote the Athletics teams, student-athletes, and coaches of UC Santa Cruz in a balanced manner to the local and national media, fans, parents, alumni, recruits, and the community. The Director of Athletic Communications the liaison between UCSC Athletics and the conference office, media, the NCAA, and other departments on campus.
DUTIES:
- Create and oversee the communication strategies and vision for the Department of Athletics and Recreation at UC Santa Cruz.
- Coordinate media coverage of all home athletic events including event previews, recaps and photography coverage.
- Oversee live streaming/broadcasting efforts and assemble a team of students / part time employees to broadcast and operate cameras. Handle the movement of cameras, tripods and/or broadcasting equipment as necessary.
- Serve as a liaison between UCSC, the C2C Conference, local and national media, and the NCAA.
- Coordinate all statistical coverage of home athletic events, using live stats software.
- Serve as official statistician, track statistics, and report statistics to the conference and media for UCSC Athletics events, and conference and NCAA Championships that are hosted by UCSC.
- Create and provide a variety of engaging promotional and marketing items for each team including feature stories, releases on student-athletes, videos, social media posts, and promotion of awards and camps.
QUALIFICATIONS:
- Bachelor's degree in related area and / or equivalent experience / training
- Thorough knowledge and/or experience in Intercollegiate athletic program operations.
- Ability to multi-task and work with frequent interruptions. Good administrative and organizational skills.
- Sound judgment, problem solving and decision making skills.
- Thorough written communications skills.
- Thorough verbal and listening communication skills.
- Good interpersonal and political acumen skills.
- Thorough skills in understanding and effectively utilizing all news / media mediums including broadcast news, the internet, social media and other emerging technologies.
- A strong sense of a good story and understanding of the topics that may be of interest and incorporate key location messages.