Director of Marketing, Athletics

Duties and Responsibilities:

• Strategic Marketing & Branding Develop and direct the implementation of a strategic branding and marketing campaign for the Athletics Department. Enhance ticket sales and attendance at events. Maximize the reach of Villanova Athletics, Villanova Sports Network, and the Villanova Athletic Fund. Maintain relations with media partners; determine appropriate promotional and public relations campaigns. Create, develop, and implement plans aimed at generating publicity, fan engagement, and revenue for Women’s Basketball and Football.
• Event & Game Day Marketing Direct in-game marketing efforts to maximize fan engagement and game-day atmosphere for Women’s Basketball and Football. Assist with in-game promotions at Men’s Basketball home games. Oversee Villanova Cheer and Mascot Program. Manage relationships with the University Band and Dance Teams, including their performances at Athletics events.
• Social Media & Digital Marketing Oversee marketing and social media management of select Olympic Sports. Collaborate with Playfly and the Villanova Athletic Fund in promoting sponsor and donor-related events.
• Alumni Relations & Special Events Work closely with alumni in planning activities and programs, especially those tied to major campus functions and postseason events. Assist with planning and directing select special Athletic Department events.

Qualifications:

• Bachelor’s Degree required.
• A broad-based knowledge of sports marketing including strategic planning and implementation; branding knowledge to include brand awareness campaigns; Knowledge of the advertising industry and trends to maximize media buys. Knowledge of NCAA rules and regulations. Website and social media development to include marketing, video streaming, subscription-based services and retail sales.
• 5+ years progressive marketing experience.
• Proven ability to work effectively with many different personalities. Outstanding written and verbal communication skills.
• Proficiency with personal computer applications, as well as a solid understanding of social media, internet and e-business solutions.
• Professional work environment.