Description
Duke Athletics is seeking a Director of Social Media to oversee the daily management and execution of social media content for the department. This position focuses on enhancing the Duke Athletics main accounts, supporting varsity sports, and supervising a team of five social media managers. The Director will ensure consistent, engaging content while collaborating with the Creative Services team and other departments to align with broader departmental objectives.
Essential Functions:
- Manage and instruct a team of five employees who are responsible for the social media coverage of many of Duke Athletics’ Olympic, ensuring the creation of high-quality, innovative, and engaging content across platforms.
- Develop and execute comprehensive social media strategies for Duke Athletics’ main social media accounts and select varsity sports.
- Monitor and respond to incoming mentions, messages, and questions to foster audience engagement.
- Recruit, train, and oversee the student social media team, providing hands-on guidance and ensuring their work supports departmental objectives.
- Serve as the primary conduit for managing and executing sponsored content partnerships with Learfield, ensuring all campaigns align with Duke Athletics’ brand and social media strategy.
- Collaborate with External Affairs teammates to identify challenges, develop solutions, and streamline processes to enhance social media effectiveness and audience engagement.
- Track and analyze the performance of social media initiatives, offering recommendations to enhance strategy and impact.
Knowledge, Skills, and Abilities:
- Bachelor’s degree, preferably in communications, media, marketing, or a related field.
- Proven experience managing high-profile social media accounts, preferably at the collegiate or professional sports level.
- Strong understanding of social media trends, analytics, and best practices.
- Exceptional organizational, time management, and problem-solving skills.
- Excellent problem-solving skills, time management and organizational skills.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.