Senior Associate Athletic Director of External Relations

The Senior Associate Athletics Director of External Relations will lead and execute the brand, marketing and revenue generation strategies for Pepperdine Athletics, using a data driven approach. Reporting to the director of athletics, the position will have oversight of marketing/fan experience, communications, video, ticketing and sponsorships. In addition, this position will serve as the primary liaison to Pepperdine Advancement working in close collaboration to drive fundraising strategies.

Duties:

• Develop and execute strategies for brand growth and revenue generation, employing a data-driven approach to set clear goals and metrics for areas such as customer base size, media impressions, ticket sales, and sponsorships. Identify new sources of revenue and develop strategies to pursue opportunities.
• Lead and manage external relations team (marketing/fan experience, communications, video, ticketing, and sponsorships), including the development and hiring of functional leadership.
• Collaborate with university Advancement on annual and capital fundraising strategies and the connection to other areas of athletics revenue (e.g. ticket sales and sponsorships). Manage, cultivate and steward small portfolio of major donors, and identify new potential donors.
• Form strong alliances and relationships with the Malibu, Conejo Valley, and Greater Los Angeles community for the purpose of developing partnerships and generating additional resources. Speak to and serve on local community boards.
• Collaborate with various campus partners (e.g. integrated marketing and communications, student affairs, etc.) to promote the strategic goals of the athletics department and Pepperdine University, including stronger campus connectivity with athletics and telling the story of Pepperdine Athletics.

Skills and Qualifications:

• Required: Bachelor’s Degree and 6-8 years of experience in business or external relations roles with demonstrated leadership. Leadership and strategic management experience. Problem-solving and data analysis skills. Strong relationship building and record of successful collaboration and team building. Excellent communication skills, both oral and written. Ability to work independently and exercise good judgement.
• Preferred: Master’s Degree – MBA preferred; experience in athletic leadership. Experience with ticket and sponsorship sales.
• Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds.