Senior Associate Athletics Director – External Relations & Strategic Initiatives

Job Duties and Responsibilities:

• Lead all external relations efforts in collaboration with Director of Athletics and other executive team members,
• Co-lead revenue generation team with Director of Athletics and other executive team members
• Represent department in league-wide meetings and/or initiatives, supporting and/or serving as SWA when assigned to do so.
• Serve on the Athletics Department Executive Staff.
• Day-to-day administrative oversight of assigned sports programs.
• Modernize marketing, promotions efforts for all sport programs and elevating revenue strategies.
• Direct creative composition and management of print (newspaper, billboards, schedule cards, posters, etc.) and digital (radio, TV, LED, website, official app) materials/assets.
• Enhance image and create awareness of Murray State University, in addition to growing attendance at revenue generating sports (MBB, WBB, FB)
• Coordinate event entertainment and special promotions (Homecoming, Family Weekend, etc.)

Requirements:

• Bachelor’s degree required.
• Five years of full-time demonstrated experience in communications, creative services, graphic design, oversight, marketing, promotions, select revenue generating areas, in the field of athletics/sports management.
• Computer, collaboration, graphic design, game production (scripts, audio, video, etc.), strategic social media management, and brand management experience required.