Senior Associate Director of Athletics

The Senior Associate Director of Athletics - External Experience will be responsible to oversee the day-to-day external operations of the athletics department.

Primary Duties and Responsibilities:

• Develop and implement comprehensive marketing/sales plans to increase attendance at all home athletics events; create and organize advertising campaigns, in coordination with university PR/marketing and SS&E.
• Coordinate and manage game day event operations, including, but not limited to the direction and supervision of all in-game promotions, marketing efforts, and fulfilling all corporate sponsorship elements.
• Assume game management duties as assigned.
• Serve as the athletics department liaison with radio networks, licensing companies, and other companies and departments both on and off campus.
• Coordinate all social media campaigns.
• Oversee and implement all ticketing sales campaigns as it relates to coordinating season and game day tickets.
• Oversee and manage the marketing and promotional aspects of the department, both on the website and at events.

Knowledge, Skills, and Abilities:

• Efficiently operate a personal computer and associated software (Outlook, Word, Excel, etc.).
• Be detail-oriented and communicate effectively and appropriately.
• Market and sell through speech, writing, and direct sales.
• Maintain confidentiality of records and information.
• Interact in an effective and appropriate manner with diverse populations, the University community and the public.
• Handle multiple tasks simultaneously.