Job Overview

The Assistant Director of Marketing reports directly to the Senior Associate AD External Operations and is responsible for the EKU athletics marketing objectives by coordinating and implementing fan engagement strategies. Job Duties:

• 40% - Implement and Execute Marketing Plans. Follow and hit deadlines within current marketing plan to allow Athletics the best opportunity to succeed and increase attendance numbers significantly - (Essential).
• 25% - Email and Digital Strategy. Drive EKU Athletics' email efforts with weekly, monthly, event-based, or other types of emails to engage fans and alumni. Also, develop creative content when needed for marketing efforts through social media, grass-roots, email - (Essential).
• 20% - Community Relationships and Group Sales. Responsible for creating and maintaining relationships within the community and turning that into revenue generation through group sales, group experiences, or season tickets - (Essential).
• 10% - Game Day Operations Support. Support marketing efforts during the game day experience for all home sports - (Essential).
• 5% - Supports the office functions by completing all other duties assigned - (Essential).

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

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