Coordinator, Brand Partnerships
Scarlet Knight Enterprises - Rutgers
Piscataway, New Jersey, The Coordinator, Brand Partnerships is responsible for executing and delivering all sponsorship and advertising commitments across local, regional, and national partners. This role supports the full lifecycle of partnership activation – from sales support and deal structuring through fulfillment execution, tracking, and reporting – while ensuring all deliverables are completed on time, on brand, and exceed partner expectations
•Sales Support, Deal Execution & Planning
a.Support the sales team through:
i.Sales meetings, internal strategy sessions, and partner calls
ii.Creation of pitch decks and proposals
iii.Development of deal points, inventory specs, and activation plans
b.Translate sold assets into clear execution plans including:
i.Defined deliverables
ii.Timelines, specs, and deadlines
iii.Internal and external stakeholder alignment
c.Assist in building customized sponsorship packages aligned with partner objectives
•Fulfillment & Activity Tracking
a.Execute all partnership fulfillment activities across weekly, monthly, and annual timelines
b.Utilize SponsorCX (or CRM tools) to:
i.Track deliverables
ii.Monitor fulfillment status
iii.Ensure contract compliance
c.Maintain detailed records of all partner activity and fulfillment progress
•Partner Communication
a.Serve as a primary day-to-day contact for assigned partners
b.Maintain proactive communication regarding:
i.Deliverables
ii.Timelines
iii.Status Updates
c.Ensure a high level of service and responsiveness to partner needs
•Internal Coordination
a.Collaborate cross-functional with:
i.Creative & Brand Advancement (Graphics, video, editing)
ii.Events & Game Day Operations
iii.Sales and leadership teams
iv.Working in conjunction with Operations coordinator
b.Ensure all creative assets are:
i.Requested on time
ii.Aligned with specs
iii.Delivered according to deadlines
•Execution Management
a.Oversee and execute all elements of sponsorship fulfillment including but not limited to:
i.Signage and in-venue activations
ii.Digital and social assets
iii.Hospitality, tickets, and merchandise in conjunction with Operations coordinator
iv.Promotional and experiential activation
v.etc
b.Ensure all deliverables are completed accurately, on time, and at a high standard.
•Inventory & Operations Management
a.Assist in managing sponsorship inventory including but not limited to:
i.Availability Tracking
ii.Coordination with sales and data teams
b.Work with vendors and internal teams to:
i.Procure assets
ii.Manage timelines
iii.Ensure on-time delivery with the operations coordinator
•Event & Game Day Execution
a.Coordinate and execute all partnership elements tied to events and game days in conjunction with Operations coordinator
b.Act as an on-site problem solver to ensure seamless delivery of sponsor assets
c.Serve as liaison between partners, events team, and internal stakeholders
•Client Relationship Management
a.Build and maintain strong relationships with partners
b.Support account management across local, regional, and national sponsors
c.Assist in hosting and engaging partners during events and hospitality experiences.
•Internship Program Support
a.Assist in managing and developing the internship program in conjunction with the Director, Project Management:
i.Supporting recruitment, onboarding, and training
ii.Assigning and overseeing intern responsibilities tied to fulfillment activities
iii.Providing mentorship and professional development guidance
b.Ensure Interns are integrated into:
i.Event Execution
ii.Partner Communication
iii.Operational Workflows
iv.Recaps
v.Agendas and meetings
vi.Other duties as assigned
•Sports Liaison
a.Act as a liaison for specific sports to attend on behalf of SKE to relay partner information, important news, etc.
i.Meetings will be set up and established by the VP, Operations.
•Database & Reporting (Current Salesforce/SponsorCX CRM Systems)
a.Maintain accurate data entry and tracking across CRM Systems
b.Support reporting on:
i.Fulfillment status for assets
ii.Partner activities and notes
iii.Inventory usage
c.Ensure all partnership data is up-to-date and actionable for internal teams.
•Administrative support for senior leadership including all VP and above-level employees when needed
•Other duties as assigned by leadership team
Bachelor’s degree (or equivalent work background)
Demonstrated track record of success in a sports marketing environment supporting a sales group is strongly preferred.
A history of success in a media, entertainment or sports organization would be strongly preferred.
Experience in a customer service/support role is essential.
Diligent self-starter and project manager
Innovative, energetic, and self-motivated
Excellent communication and organizational skills
Superior knowledge of the MS suite with an emphasis on Word, Excel, and PowerPoint
Experience with CRM (Salesforce/SponsorCX) tools and systems management skills would be preferred.
Experience working with Digideck software skills would be preferred.
Client facing abilities – poised with the ability to present in a business setting.
An entrepreneurial spirit
Relationship-based selling approach
Creative solution development
SKE offers a competitive compensation plan as well as full medical, dental, vision, life and short-term disability benefits.