Associate Athletics Director – Marketing

The Associate Athletics Director for Marketing is responsible for the overall development and implementation of short and long-term marketing strategies for Vanderbilt Athletics as well as oversight, management and leadership of the athletics marketing staff. This position will be a key member of the external unit that will work collaboratively across the department and university to increase brand awareness, fan engagement, community relationships, and revenue generation efforts.

Duties and Responsibilities:

• Leads a marketing team and manages multiple staff members.
• Assists in development of staff members and their growth opportunities
• Responsible for campus marketing, outreach, and partnerships that promote the Vanderbilt athletics brand and events.
• A special focus will be on faculty/staff and student audiences.
• Oversees community relationship growth opportunities, with an emphasis on the Nashville and middle Tennessee areas.
• Conceptualizes and oversees the creation of marketing materials (i.e. print, digital) in collaboration with creative staff.
• Develop programming to include videoboard content, pyrotechnics, on-field/court recognitions, halftime shows, sponsor activations, in-game promotion, fan contests and other entertainment elements for home events.
• Oversee band and spirit programs, including Spirit of Gold Marching Band, cheer and dance teams, and mascot programs.
• Manage applicable department budgets.

Qualifications:

• A Bachelor’s degree is necessary.
• A Master’s Degree is preferred.
• Minimum 5+ years of previous experience in sports marketing is necessary.
• Prior demonstrated experience leading a team is necessary.
• Organized, detail oriented and the ability to work in a fast-paced environment with minimal supervision is necessary.
• Proactive thinking with interest in developing and executing new ideas to better improve the brand is necessary.